Client: Amazon Prime Video
Agency: Creative Riff
Years: 2024
Photography: © Creative Riff
Creative Director: Lauren Christiansen
Senior Art Director: Sarah Rose Andrew
Categories: Print Design, Experience Design, Events
All Character IP is property of Amazon Studios
Client: Day Rate Beauty
Agency: Gyst Design
Website: dayratebeauty.com
Years: 2020-2023
Photography: © Day Rate Beauty
Creative Director: Sarah Rose Andrew
Categories: Strategy, Branding and Identity, Copywriting and Messaging, Packaging, Print Design, Art Direction, Event and Experience Design, Website Design, Website Development
Client: The Flying Pickle
Agency: Gyst Design
Website: theflyingpickle.com
Years: 2023-2024
Photography: © The Flying Pickle and Cushing-Terrell
Creative Director: Sarah Rose Andrew
Architects: Cushing-Terrell
Categories: Strategy, Branding and Identity, Copywriting and Messaging, Packaging, Print Design, Art Direction, Event and Experience Design, Website Design, Website Development, Social Media Design
Client: Versine Skincare
Agency: Gyst Design
Website: versineskincare.com
Years: 2020-2023
Photography: © Versine Skincare
Creative Director: Sarah Rose Andrew
Categories: Strategy, Branding and Identity, Packaging, Print Design, Art Direction, Website Design, Website Development
Client: Disney+
Agency: Creative Riff
Years: 2022
Photography: © Creative Riff
Creative Director: Dale Eadeh
Senior Art Director: Sarah Rose Andrew
Categories: Print Design, Experience Design, POS
All Character IP is property of Disney
Client: Alix NYC
Website: AlixNYC.com
Years: 2014-2015
Photography: © Alix NYC
Creative Director: Jesse Korman
Categories: Branding, Editorial Design, Print Design, Art Direction, Lookbook
Client: Chloe + Chad
Website: chloeandchad.com
(out of scope)
Years: 2015-2016
Categories: Branding, Packaging, Product Design, Illustration, Production, Print Design
Client: Ryan Seacrest, Macy’s
Website: ryanseacrestdistinction.com
Company: Randa Accessories
ECD: Richard Carroll
Senior Art Director: Sarah Rose Andrew
Year: 2014
Photography © Macy’s, Ryan Seacrest, & Randa Accessories
Categories: Branding, Identity System, Marketing Strategy, Packaging, User Experience, Product Design, Web Design, Marketing, Art Direction, Environmental Design , Editorial Design, Production
Client: The Kraken Black Spiced Rum
Agency: Dead As We Know It
Art Director: Sarah Rose Andrew
Years: 2012-2013
Categories: Branding, Print Design, Production, Product Design, Photography, Marketing, Advertising
Client: The Crook Miller Co., a Baker McMillen Company
Company: Arms & Anchors
Creative Director: Sarah Rose Andrew
Website: crook-miller.com
Years: 2015-2016
Categories: Motion Media, Sound Design, Art Direction
Client: Ointt
Company: Arms & Anchors
Web Development: Ointt
Years: 2014-2015
Categories: Branding, Web Design, Web Development, Mobile Design, Production, Motion Media
Client: NSI
Company: Arms & Anchors
Web Development: Ointt
Website: nsi-mfg.com
Years: 2014-2015
Categories: Branding, Web Design, Web Development, Mobile Design, Packaging, Production, Photography, Video & Editing, Motion Media
Client: Otis Elevators
Company: Arms & Anchors
Website: otis.com
Years: 2015
Categories: User Interface (UI), App Design, Advertising
Starting as an intern one summer, I moved back to New York and continued work for Inked Magazine, Inked Girls, and Freshly Inked as a professional designer. My responsibilities spanned across magazine main article spreads, content layout, website, banners, advertisements, posters and invitations, business cards, stickers, pop up and POS displays, and a fully functioning social app "Inked Society".
Company: Inked Magazine
Creative Director: Todd Weinberger
Art Director: Sarah Rose Andrew
Illustrator: Jessica Hwang
Photographers: Warwick Saint, Terry Richardson, Dustin Cohen, and various others.
Years: 2010-2013
Client: Lady in the Garden
Creative Director: Sarah Rose Andrew
Website: ladyinthegarden.com
Years: 2014
Categories: Branding, Web Design, Packaging, Production, Photography
Client: Classy Joints
Company: Arms & Anchors
Creative Director: Sarah Rose Andrew
Years: 2014-2016
Categories: Branding, Web Design, Web Development, Mobile Design, Print Design, Production
CONTEXT
The Brooklyn Brewery is a local brewery to New York City, Brooklyn in particular if you could believe it. The original factory sits in the heart of Williamsburg, a thriving mecca of young art, culture, and beer connoisseurs. Their branding was done by the timeless Milton Glaser as has not changed since.
CHALLENGE
Multiple challenges lead to the very specific choices and directions in the assignment. One was to retain the original look and feel of Glaser's branding system. The other was to create a calendar system that entices and interacts with the consumer, not just simply hangs on a wall or sits on a desk.
CONCEPT
To keep up with the ever-changing stylistic changes in such a trendy consumer culture, I updated the typography to compliment the old logo while still being applicable to the new aesthetic. I retained the original color palette and allowed that to inspire which month each beer would sponsor along with the taste and season.
SOLUTION
These are double-sided, daily coasters divided into monthly sets, sent out to the members of the Brooklyn Brewery. Every month, a different beer from the brewery is featured and inspires the color palette on each set. Each coaster contains a fact about something that happened in Brooklyn that day in history. On the reverse side is a corresponding image. Around the outside of each coaster are the days of the month, the weekends highlighted in a different color.
This project was designed as a promotional brand refreshment, not a complete rebrand and not just a promotion. The coasters were made with the identity of the Brooklyn Brewery in mind, while also adapting to the changing styles and trends of typography, as well as the consumers' aesthetic.
AWARDS
Applied Art Magazine Student competition winner
Featured on Behance Student Show
Adobe Design Acheivement Awards Finalist
Finalist in SCAD Secession Awards
Client: Litographs / The Kurt Vonnegut, Jr. Trust
Website: litographs.com
Years: 2012-2017
Categories: Illustration, Art Direction, Print Design
Client: Lindsay Pincus Design
Website: lindsaypincus.com
Web Development: Sarah Rose Andrew
Years: 2015-2016
Categories: Branding, Web Design, Web Development, Mobile Design, Production, Print Design
Client: Havok (a subsidiary of Intel, now Microsoft)
Company: Arms & Anchors
Creative Director: Sarah Rose Andrew
Year: 2015
Categories: Motion Media, Sound Design, Art Direction
Client: Betches Love This / Bat Shit Crazy Betches
Creative Director: Jesse Korman
Art Director: Sarah Rose Andrew
Years: 2012
Categories: Branding, Packaging, Website Design, Product Design, Production
Website: shopbetches.com
(Yes this is a real website and real client.)
Client: Intel
Agency: Instrument/Arms & Anchors
Years: 2015
Creative Director: Sarah Rose Andrew
Categories: Iconography, Motion Media
Client: System Shock / Nightdive Studios
Company: Arms & Anchors
Website: Kickstarter
Deliverable Products
Illustrator: Robb Waters
Years: 2016
Categories: Branding, Art Direction, Web Design, Web Development, Mobile Design, Packaging, Print Design, Game UI, Production, Marketing, Social Media Management and Content Generation
Client: Dude Shopping
Company: Arms & Anchors
Web Development: Ointt
Website: dudeshopping.com
Years: 2015-2016
Categories: Branding, Web Design, Web Development, Mobile Design, Print Design, Production
Client: Cafe Gelato
Creative Director: Sarah Rose Andrew
Website: Outside of Scope
Years: 2011-2012
Categories: Branding, Packaging, Environmental Design, Production
Awards:
SCAD Secession Bronze winner
Featured on Inspirationi
SCADDY award finalist for logo design
Adobe Design Acheivement Awards finalist
Client: India and John Goodridge
Creative Director: Sarah Rose Andrew
Website: iandjbigday.com (assets only)
Year: 2015
Categories: Branding, Art Direction, Packaging, Print Design, Production
Client: PIX Natural Cork Insoles
Creative Director: Sarah Rose Andrew
Website: (recently relaunched as Honey Soles)
Years: 2014
Categories: Branding, Packaging, Illustration, Production
Logos for various companies and products.
Typography experiments made for the LOLs
