Style Made Smart™ 

Ryan Seacrest Distinction is a leading menswear lifestyle brand recognized for celebrating classic and iconic looks with a contemporary eye. Founded in 2014, the Distinction brand delivers premium fabrics, design, detailing and value to men’s tailored clothing and accessories. Masculine signatures, geometric shapes, proportion, texture, pattern, and color, are combined in unexpected ways - timelessness made modern. The brand incorporates the Style Made Smart™ system into all of its classifications, which provides style tips that help guys create a perfectly coordinated look. The Ryan Seacrest Distinction brand offers a range of products including men’s tailored clothing, accessories, outerwear, sweaters, pants and more. The Ryan Seacrest Distinction Collection is designed and sold exclusively at Macy’s stores nationwide and online.

The clothing line is based off of the concept of a color-matching system to help men put together a fashionable and professional outfit without any hassle or second-guessing. The base of the system is off of the 4 primary suit colors: Black, Brown, Grey, and Navy. From there, the user can mix and match the rest of the ensemble and accessories by referring to the color-matching system on the clothing tags as well as sign around the department of the Macy’s store. The user experience of the brand is the core of the objective of the tagline we created: Style Made Smart™.