Designing for a designer 

Lindsay Pincus is an Interior designer located in Seattle, Washington. She contacted me with a challenge to give her a brand to help her compete all up and down the west coast with other small Interior Design companies as she had recently relocated to Seattle from San Francisco. These are two cities with very different design aesthetics, and she wanted to showcase her diversity in the two environments successfully to win bids from a wider range of clients. The logo mark is a compelling graphic that combines her initials with positive and negative space relationships, an impossible shape heart, and the representation of a room, as the sides of the logos are walls.